7 Steps to Building Successful Marketing Foundations
7 Steps to Building Successful Marketing Foundations Business is competitive. So establishing the right marketing foundations for your business is a pretty fundamental starting point to help you to be ...
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Why choose freelance and fractional marketing expertise?
Why choose freelance and fractional marketing expertise? Six reasons why choosing a flexible model makes sense. In all fast-paced business environments, having an effective marketing strategy and function is critical ...
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B2B brand strategy: why it needs to be taken more seriously
B2B brand strategy: why it needs to be taken more seriously Let’s be honest, when I say ‘brand’ what’s the first thing that comes to mind? Logo, colour palette, brand ...
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Why Should You Invest in a Marketing Audit?
Why should you invest in a marketing audit? A marketing audit is a crucial step for any growing business to assess how well marketing is supporting the business – no ...
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B2B Marketing Trends 2022
Five focus areas to help you drive trusted long-term relationships As we end one year and start another, I find there are lots of blogs and comments on what’s hot ...
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Track the Journey, Report the Destination
The difference between B2B marketing KPIs and ROI – what to track and when As a B2B marketer, we’ve all been in those meetings when we’re asked what the ROI ...
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How Content Marketing Has Changed Since COVID-19
We are now starting to see some really interesting research and findings coming through, looking at the impact that Covid-19 has had on marketing and in particular content marketing. Events, ...
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A Quick Guide to Sales Enablement
Many marketers already include sales enablement in their marketing strategies and budgets, but that’s not the case for some – and that may be down to internal structure and historic ...
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Top Tips When Developing a New Website
Where would we be without a website? Our shop window to the world and our lead generation mean-machine. But how should businesses approach such a massive project – and yes, ...
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Social Media Platforms & B2B Marketing – How’s it Stacking up?
This was first published to LinkedIn in May 2020.I’m always really interested in seeing how B2B marketers use different social media channels for brand building and lead generation. I’ve always ...
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7 Steps to Building Successful Marketing Foundations
7 Steps to Building Successful Marketing Foundations Business is competitive. So establishing the right marketing foundations for your business is a pretty fundamental starting point to help you to be as successful as you can. To that end, I’ve put together (in my opinion) eight crucial steps that all start-ups and SMEs should follow to help ...
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About Me
Hi, I'm Angela and I work with B2B technology brands that want to look good and sell more.
Whether you're a start-up, SME or channel partner, I work strategically, and pragmatically, to help you achieve short and long-term business goals on a flexible and affordable basis.
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