Supporting Organic Sustainable Growth
HR Technology - SAP Partner
With no inhouse marketing expertise, Jigsaw Cloud needed someone to help manage their channel marketing, lead gen and content strategy.
Marketing Services Used:
After just a few months the business was benefitting from a focused marketing strategy, as well as a notable uplift in leads and co-op funding support. An 18-month contract also produced an SEO focused content strategy, new brand and website, and a new email automation and nurture programme.
Results included 500 daily search impressions, search rankings up from position 63 to page 1, position 3 and 400+ net new name leads in six months.
Having invested in inhouse marketing support in the past, results had been poor and the business had lost faith in marketing. After a recommendation from SAP, Interalia Marketing was introduced to Jigsaw Cloud as an expert in the channel marketing and SAP HR tech space.
As part of the business’ growth plans, they needed help to drive both greater volume and quality of leads, and ensure the business was represented as one of SAP’s leading partners for SuccessFactors and Litmos.
Interalia Marketing was brought on board to run a marketing audit, on the back of which a number of recommendations were made for the next 30, 60 and 90 days.
As the CEO commented, the audit “delivered in 10 days what we’ve never had in 10 years!”
This developed into a longer term relationship, acting as a part-time head of marketing supporting with a range of end-to-end marketing programmes, including:
Content Marketing. Managing the research, writing and publishing of thought leadership content to drive engagement and support syndicated paid for performance marketing, and channel marketing campaigns.
SEO. Investing in search research and strategy to support content development, web content improvements and inbound traffic.
Web Development. Managing all elements of a new website, including brand, content, SEO and ingoing updates and management.
HubSpot implementation. To improve email automation, lead management, nurture and qualification.
Re-brand. A brand re-fresh to better position the company as a modern, friendly and professional SAP partner and HR expert.
400+ net new name leads
Sourced within just 6 months of the new marketing strategy being approved with channel funding secured.
SEO rankings up 60+ places
Once the new SEO strategy was in place, it took 6 months to see a major shift in organic rankings.
A slicker brand presence
The new website better represented the brand, to both customers and the SAP community, and has improved the experience of visitors.