Why choose freelance and fractional marketing expertise?

Why choose freelance and fractional marketing expertise?

Six reasons why choosing a flexible model makes sense.

In all fast-paced business environments, having an effective marketing strategy and function is critical to success. However, many companies do not have access to the right level of marketing resources or expertise to help them develop and implement the right marketing strategy for their business.

That’s where a freelance or fractional senior marketer – (such as a Head of Marketing, Marketing Director or CMO) can provide valuable assistance.

“When you combine a complex buying journey with a highly specialised marketing field… [this is] causing senior leaders to rethink how they structure the marketing function – and to view the fractional model as an alternative for driving growth in today’s environment.”

(Source: Fastcompany.com)

Here are a few of the benefits of using a freelance or fractional CMO…

1. Affordability

One of the primary benefits of using a freelance or fractional CMO is cost savings. Hiring a full-time head of marketing or marketing director can be expensive, and by opting for freelance or fractional you can save on the expensive overheads associated with hiring an employee such as pension, holidays and other benefits.

2. Flexibility

You can hire a freelancer for a specific project where you need an extra smart pair of hands, or for a set period of time, such as cover while you recruit a full time headcount. All of which can be done very quickly, helping you to picot when you need to.

3. Heavy-weight expertise

Hiring a senior marketer on a flexible basis will allow you access to a wealth of experience and expertise you may not otherwise have access to. Chances are they will have worked in many different business environments, which can provide valuable expertise, insights and perspectives. They’ll also bring experience from across the marketing stack, helping to build and execute the right marketing strategy for your business, goals and budgets.

4. Independence

As an external person in your business, freelancers will bring an unbiased perspective on your marketing programme, offering an independent and fresh perspective, offering insights that may not be seen by internal teams. This can be especially valuable for small businesses, where internal teams may lack the experience or expertise needed to develop the right marketing strategy for your business.

5. Focus & faster results

A freelance or fractional CMO can focus solely on marketing, without the distractions of other responsibilities or internal politics. This can lead to better marketing outcomes and a more efficient use of resources. They can also work closely with internal teams to align marketing strategies with business goals, ensuring that marketing efforts are targeted and effective.

6. Team support & agency management

Another major benefit of hiring a freelancer or fractional CMO, is that they can also provide essential support to an existing team, through areas such as strategic guidance and mentoring, and even performance management; and can help you recruit a full-time role when you’re ready.

In addition to managing the in-house team, a freelancer marketer can also help hire and manage a new agency, providing support with everything from defining the agency’s role, researching potential agencies, managing the itch process and contracts, and ongoing management.

Final Thoughts

Using a freelance or fractional CMO offer a wealth of benefits to businesses of all sizes, and can provide valuable assistance in developing and implementing an effective marketing strategy to help you grow, sell more and look good.

If you’re considering using a freelance marketing or fractional CMO, with years of experience in B2B tech, get in touch.