Supporting Organic Sustainable Growth
SaaS Vendor - Broadcom Partner
Ignite Technology was ready for their next stage of growth and needed help to turn their ‘best endeavours’ approach to marketing into something more professional and results-focused.
Marketing Services Used:
After just 18 months, the business now has a professional marketing engine running, and a solid foundation for further growth.
The activity introduced and managed by Angela and Interalia Marketing in the 18 months has turned into more than $1m in sales opportunity pipeline.
Considering there was zero marketing before this point, this is quite a result!
Already a successful global software vendor, Ignite Technology was struggling to gain real traction with marketing, and had limited time and expertise in-house to manage it effectively themselves.
Now ready for their next stage of growth, and a more structured investment in marketing, they needed help from an external expert to help them produce a results-focused marketing strategy, and raise their profile as a credible Broadcom partner.
Acting as their part-time head of marketing Angela worked with Ignite on a number of marketing programmes, before a permanent headcount was recruited.
Marketing Audit. An initial marketing audit was conducted on the back of which a series of recommendations were made and implemented
Channel Marketing. Oversaw Broadcom co-op marketing and funding programme, including planning, execution and reporting
Lead Generation. introduced an integrated lead generation programme, including independent research into the market, thought leadership content & paid media.
Website Redevelopment. Managed a new website development including agency selection, SEO and content development, going live in just 3 months from kick-off.
Content Marketing. Appointed a content agency to help scale output and capture thought leadership insights from the team to support blogs, social and other assets
Sales Enabalement. Introduced social selling to help the sales team engage effectively on LinkedIn as part of a wider sales enablement programme, including introduction of sales intelligence tools and message development and sequencing.
2000+ MQLs in 18 months
Using integrated marketing strategies and campaigns to generate high volume leads, leading to more than $1m in sales opportunity pipeline.
New website in 3 months
Sourcing and managing a web agency, as well as all content & SEO, to produce a slicker, newly branded website in a short space of time to support inbound and outbound marketing programmes.
Winning Sales Strategy
Supporting the in-house SDR by developing a sales playbook, templated outreach messages and sales sequencing best practice, as well as team-wide social selling programmes.