Organic & sustainable growth for a CX start-up

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Supporting Organic Sustainable Growth

Customer Touch Point marketing case study Interalia Marketing

Customer experience


Ready for their next stage of growth, Customer Touch Point was looking for expert marketing support to help them scale and grow.

Marketing Services Used:
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Marketing Audit
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Marketing Strategy
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Lead Generation
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Brand Message
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Since working with Interalia Marketing, Customer Touch Point, has experienced a 500% uplift in digital channel engagement, and quality inbound enquiries from businesses that match their ICP and are ready to buy. 

The business now benefits from a slicker brand presence, consistent messaging and a trusted reputation in the market.

The Challenge

In 2019, Customer Touch Point reached out to Interalia Marketing for support with marketing. The business had dabbled with marketing themselves, building their own website, speaking at industry events and leveraging their existing network to generate leads. However, with increasing competition in the market, and a unique proposition that was getting lost they needed help from an expert. 

Not quite knowing where to start, they asked Interalia Marketing for help and after an initial chat decided to go ahead with a Marketing Audit to see what was working and where they needed to improve.

The Solution

Interalia Marketing was brought on board to help in a number of areas and still works with the business today…

  • Marketing Audit. An initial engagement to review their marketing activity and develop a clear and achievable plan of attack to help improve output across all areas of marketing from brand through to sales enablement.

  • Messaging and brand proposition. A project to help clarify their ICP (ideal customer profile) and ensure a clear value proposition. This was supported with work to develop a new brand proposition (identifying unique values, personality and ambition with input from client interviews), which led to a refreshed visual brand to help build credibility, consistency and trust.

  • Web redesign. With clear messaging and a new visual brand now was the time to update the website. This included agency selection, and managing all aspects of the design and build process, including SEO and content rewrite.

  • Content strategy & SEO. Ongoing work to develop an ongoing content strategy, to support both thought leadership and SEO, published across web, social and 3rd party publishers and used to support lead generation.

  • Lead generation and nurture. Developing lead generation campaigns across email, paid and owned social and syndicated/sponsored content. The business now has a regular email newsletter sent to an opted-in database of engaged contacts.


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Credible brand

A clearer brand, value proposition and digital presence has helped the business drive quality engagements with partners and customers alike.

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Quality conversations

Investing in content marketing and SEO has resulted in steady and organic growth, with enquiries from buyers in the market and ready for a conversation.

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500% uplift in engagement

A more consistent flow of activity across channels, and an improved web presence has resulted in huge uplifts in web and social media engagement.

What Clients Say

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"Without that first engagement around the audit and the messaging framework we would not be where we are today."

Founder & Managing Director, Customer Touch Point