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7 Steps to Building Successful Marketing Foundations - Blog from Interalia Marketing

7 Steps to Building Successful Marketing Foundations

7 Steps to Building Successful Marketing Foundations Business is competitive. So establishing the right marketing foundations for your business is a pretty fundamental starting point to help you to be ...
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Why freelance or fractional? Six reasons why choosing a flexible model makes sense. Interalia Marketing Blog

Why choose freelance and fractional marketing expertise?

Why choose freelance and fractional marketing expertise? Six reasons why choosing a flexible model makes sense. In all fast-paced business environments, having an effective marketing strategy and function is critical ...
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B2B Brand Strategy - Interalia Marketing

B2B brand strategy: why it needs to be taken more seriously

B2B brand strategy: why it needs to be taken more seriously Let’s be honest, when I say ‘brand’ what’s the first thing that comes to mind? Logo, colour palette, brand ...
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B2B Marketing trends 2022. Interalia Marketing Blog

B2B Marketing Trends 2022

Five focus areas to help you drive trusted long-term relationships As we end one year and start another, I find there are lots of blogs and comments on what’s hot ...
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Tablet with graph chart and pen

Track the Journey, Report the Destination

The difference between B2B marketing KPIs and ROI – what to track and when As a B2B marketer, we’ve all been in those meetings when we’re asked what the ROI ...
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Conceptual image representing content marketing

How Content Marketing Has Changed Since COVID-19

We are now starting to see some really interesting research and findings coming through, looking at the impact that Covid-19 has had on marketing and in particular content marketing. Events, ...
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A quick guide to sales enablement. Interalia Marketing Blog

A Quick Guide to Sales Enablement

Many marketers already include sales enablement in their marketing strategies and budgets, but that’s not the case for some – and that may be down to internal structure and historic ...
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Did you miss B2B Marketing Ignite 2019? Interalia Marketing Blog

Did You Miss Ignite, the B2B Marketing Event of the Year?

This article was first published on LinkedIn in July 2019.So, another year and another B2B Ignite – and a great event it was. ABM was a very dominant theme of ...
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7 Steps to Building Successful Marketing Foundations - Blog from Interalia Marketing

7 Steps to Building Successful Marketing Foundations

7 Steps to Building Successful Marketing Foundations Business is competitive. So establishing the right marketing foundations for your business is a pretty fundamental starting point to help you to be as successful as you can. To that end, I’ve put together (in my opinion) eight crucial steps that all start-ups and SMEs should follow to help ...
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About Me
Angela Cattin, B2B Marketing Consultant

Hi, I'm Angela and I work with B2B technology brands that want to look good and sell more.

Whether you're a start-up, SME or channel partner, I work strategically, and pragmatically, to help you achieve short and long-term business goals on a flexible and affordable basis.
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