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7 Steps to Building Successful Marketing Foundations - Blog from Interalia Marketing

7 Steps to Building Successful Marketing Foundations

7 Steps to Building Successful Marketing Foundations Business is competitive. So establishing the right marketing foundations for your business is a pretty fundamental starting point to help you to be ...
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Why freelance or fractional? Six reasons why choosing a flexible model makes sense. Interalia Marketing Blog

Why choose freelance and fractional marketing expertise?

Why choose freelance and fractional marketing expertise? Six reasons why choosing a flexible model makes sense. In all fast-paced business environments, having an effective marketing strategy and function is critical ...
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B2B Brand Strategy - Interalia Marketing

B2B brand strategy: why it needs to be taken more seriously

B2B brand strategy: why it needs to be taken more seriously Let’s be honest, when I say ‘brand’ what’s the first thing that comes to mind? Logo, colour palette, brand ...
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B2B Marketing trends 2022. Interalia Marketing Blog

B2B Marketing Trends 2022

Five focus areas to help you drive trusted long-term relationships As we end one year and start another, I find there are lots of blogs and comments on what’s hot ...
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Tablet with graph chart and pen

Track the Journey, Report the Destination

The difference between B2B marketing KPIs and ROI – what to track and when As a B2B marketer, we’ve all been in those meetings when we’re asked what the ROI ...
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7 Steps to Building Successful Marketing Foundations - Blog from Interalia Marketing

7 Steps to Building Successful Marketing Foundations

7 Steps to Building Successful Marketing Foundations Business is competitive. So establishing the right marketing foundations for your business is a pretty fundamental starting point to help you to be as successful as you can. To that end, I’ve put together (in my opinion) eight crucial steps that all start-ups and SMEs should follow to help ...
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About Me
Angela Cattin, B2B Marketing Consultant

Hi, I'm Angela and I work with B2B technology brands that want to look good and sell more.

Whether you're a start-up, SME or channel partner, I work strategically, and pragmatically, to help you achieve short and long-term business goals on a flexible and affordable basis.
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